Contracts
- Dentsu UK Media Standard Terms and Conditions
- Dentsu UK Non-Media Standard Terms and Conditions
- Presto Standard Terms and Conditions
- Dentsu UK Programmatic Terms and Conditions
- Dentsu UK Programmatic Sub-Processors
- Dentsu UK Programmatic Brand Safety Policy
- Dentsu Creative Client Terms & Conditions
- WAB Data Processing Terms
- WAB Reseller Terms
- WAB DSA Notice - Ireland
Dentsu UK Media Standard Terms and Conditions
Dentsu UK Non-Media Standard Terms and Conditions
Presto Standard Terms and Conditions
Dentsu UK Programmatic Terms and Conditions
Dentsu UK Programmatic Sub-Processors
Effective October 6th 2022
DownloadTable of Contents
Welcome to the ‘Dentsu Programmatic’ sub-processor repository page, where we maintain a current list of tech vendors and other sub-contractors engaged in the provision of means digital media and programmatic services provided by dentsu international in the United Kingdom (“dentsu”). Amongst others, dentsu comprises the following entities: Dentsu UK Limited, Merkle UK One Limited and Merkle UK Three Limited. Please check this page regularly for updates.
To enable dentsu to provide the digital media and programmatic services, dentsu may rely on the tech-vendors and sub-contractors listed below. The exact nature of digital media and programmatic services dentsu provides you, will determine the specific combination of tech-vendors and sub-contractors engaged. You hereby: (i) consent to dentsu’s use of tech-vendors and subcontractors for the provision of these services; and (ii) authorise the processing of personal data by the sub-processors listed below (including in a territory outside of the United Kingdom and European Union) provided dentsu has entered into appropriate data protection terms in accordance with applicable data protection legislation relating to the processing of personal data and the free movement of such data.
Upon request, dentsu will provide you with information relevant to any data transfers, including information about any supplementary measures to protect the personal data.
| Sub-processor | Related dentsu services |
| Adform A/S | Programmatic Services |
| Adobe Systems Inc. | Programmatic Services; Analytics / Cross-Party Reporting Services; Technology Service Providers |
| Amazon | Programmatic Services |
| Amobee, Inc. | Programmatic Services |
| Apple Inc. | Programmatic Services; Digital Buying Services |
| Appnexus Inc. | Programmatic Services |
| Avocet | Programmatic Services |
| dentsu international | Programmatic Services; Managed Trading Desk Services |
| Endava (UK) Limited | Technology Service Providers |
| Facebook, Inc. | Programmatic Services |
| Google Inc. | Digital Buying Services; Analytics / Cross-Party Reporting Services |
| Google Inc. (DoubleClick) | Programmatic Services |
| Google Inc. (Search) | Programmatic Services; Digital Buying Services |
| Level 3 Communications UK Limited | Technology Service Providers |
| Marin Software Incorporated | Digital Buying Services; Analytics / Cross-Party Reporting Services |
| MediaMath LLC | Programmatic Services |
| Mediaocean Systems Limited | Technology Service Providers |
| Microsoft Ireland Operations Limited | Technology Service Providers |
| MiQ Digital Limited | Programmatic Services; Technology Service Providers; Digital Buying Services |
| Oath Inc. (Brightroll) | Programmatic Services |
| Quantcast International Limited | Programmatic Services; Digital Buying Services; Managed Trading Desk Services |
| Sizmek Inc. | Programmatic Services |
| The Trade Desk, Inc. | Programmatic Services; Digital Buying Services |
The sub-processors listed on this page are in addition to any other sub-processors which you may consent to pursuant to the services agreement between you and dentsu.
Effective October 6th 2022 to October 6th 2022
DownloadTable of Contents
Welcome to the ‘Dentsu Programmatic’ sub-processor repository page, where we maintain a current list of tech vendors and other sub-contractors engaged in the provision of means digital media and programmatic services provided by dentsu international in the United Kingdom (“dentsu”). Amongst others, dentsu comprises the following entities: Dentsu UK Limited and Merkle UK One Limited. Please check this page regularly for updates.
To enable dentsu to provide the digital media and programmatic services, dentsu may rely on the tech-vendors and sub-contractors listed below. The exact nature of digital media and programmatic services dentsu provides you, will determine the specific combination of tech-vendors and sub-contractors engaged. You hereby: (i) consent to dentsu’s use of tech-vendors and subcontractors for the provision of these services; and (ii) authorise the processing of personal data by the sub-processors listed below (including in a territory outside of the United Kingdom and European Union) provided dentsu has entered into appropriate data protection terms in accordance with applicable data protection legislation relating to the processing of personal data and the free movement of such data.
Upon request, dentsu will provide you with information relevant to any data transfers, including information about any supplementary measures to protect the personal data.
| Sub-processor | Related dentsu services |
| Adform A/S | Programmatic Services |
| Adobe Systems Inc. | Programmatic Services; Analytics / Cross-Party Reporting Services; Technology Service Providers |
| Amazon | Programmatic Services |
| Amobee, Inc. | Programmatic Services |
| Apple Inc. | Programmatic Services; Digital Buying Services |
| Appnexus Inc. | Programmatic Services |
| Avocet | Programmatic Services |
| dentsu international | Programmatic Services; Managed Trading Desk Services |
| Endava (UK) Limited | Technology Service Providers |
| Facebook, Inc. | Programmatic Services |
| Google Inc. | Digital Buying Services; Analytics / Cross-Party Reporting Services |
| Google Inc. (DoubleClick) | Programmatic Services |
| Google Inc. (Search) | Programmatic Services; Digital Buying Services |
| Level 3 Communications UK Limited | Technology Service Providers |
| Marin Software Incorporated | Digital Buying Services; Analytics / Cross-Party Reporting Services |
| MediaMath LLC | Programmatic Services |
| Mediaocean Systems Limited | Technology Service Providers |
| Microsoft Ireland Operations Limited | Technology Service Providers |
| MiQ Digital Limited | Programmatic Services; Technology Service Providers; Digital Buying Services |
| Oath Inc. (Brightroll) | Programmatic Services |
| Quantcast International Limited | Programmatic Services; Digital Buying Services; Managed Trading Desk Services |
| Sizmek Inc. | Programmatic Services |
| The Trade Desk, Inc. | Programmatic Services; Digital Buying Services |
The sub-processors listed on this page are in addition to any other sub-processors which you may consent to pursuant to the services agreement between you and dentsu.
Effective April 1st 2022 to October 6th 2022
DownloadTable of Contents
Welcome to the ‘Dentsu Programmatic’ sub-processor repository page, where we maintain a current list of tech vendors and other sub-contractors engaged in the provision of means digital media and programmatic services provided by dentsu international in the United Kingdom (“dentsu”). Amongst others, dentsu comprises the following entities: Dentsu UK Limited and Merkle UK One Limited. Please check this page regularly for updates.
To enable dentsu to provide the digital media and programmatic services, dentsu may rely on the tech-vendors and sub-contractors listed below. The exact nature of digital media and programmatic services dentsu provides you, will determine the specific combination of tech-vendors and sub-contractors engaged. You hereby: (i) consent to dentsu’s use of tech-vendors and subcontractors for the provision of these services; and (ii) authorise the processing of personal data by the sub-processors listed below (including in a territory outside of the United Kingdom and European Union) provided dentsu has entered into appropriate data protection terms in accordance with applicable data protection legislation relating to the processing of personal data and the free movement of such data.
Upon request, dentsu will provide you with information relevant to any data transfers, including information about any supplementary measures to protect the personal data.
| Sub-processor | Related dentsu services |
| Adform A/S | Programmatic Services |
| Adobe Systems Inc. | Programmatic Services; Analytics / Cross-Party Reporting Services; Technology Service Providers |
| Amazon | Programmatic Services |
| Amobee, Inc. | Programmatic Services |
| Apple Inc. | Programmatic Services; Digital Buying Services |
| Appnexus Inc. | Programmatic Services |
| Avocet | Programmatic Services |
| dentsu international | Programmatic Services; Managed Trading Desk Services |
| Endava (UK) Limited | Technology Service Providers |
| Facebook, Inc. | Programmatic Services |
| Google Inc. | Digital Buying Services; Analytics / Cross-Party Reporting Services |
| Google Inc. (DoubleClick) | Programmatic Services |
| Google Inc. (Search) | Programmatic Services; Digital Buying Services |
| Level 3 Communications UK Limited | Technology Service Providers |
| Marin Software Incorporated | Digital Buying Services; Analytics / Cross-Party Reporting Services |
| MediaMath LLC | Programmatic Services |
| Mediaocean Systems Limited | Technology Service Providers |
| Microsoft Ireland Operations Limited | Technology Service Providers |
| MiQ Digital Limited | Programmatic Services; Technology Service Providers; Digital Buying Services |
| Oath Inc. (Brightroll) | Programmatic Services |
| Quantcast International Limited | Programmatic Services; Digital Buying Services; Managed Trading Desk Services |
| Sizmek Inc. | Programmatic Services |
| The Trade Desk, Inc. | Programmatic Services; Digital Buying Services |
The sub-processors listed on this page are in addition to any other sub-processors which you may consent to pursuant to the services agreement between you and dentsu.
Dentsu UK Programmatic Brand Safety Policy
Effective October 6th 2022
DownloadTable of Contents
Purpose Statement:
Dentsu Programmatic UK Policy:
Dentsu Programmatic uses appropriate schedules (inclusion lists) and inappropriate schedules (exclusion lists) to minimise the risk of ad misplacement and mitigate fraud. It works with technology and content verification partners to further mitigate risk.
Overview
Dentsu Programmatic established this document to detail our process for delivering safe brand advertising campaigns for clients. All reasonable endeavours will be applied to minimise the risk of ad misplacement on all inventory.
Context
Dentsu Programmatic has a responsibility to clients to minimise ad misplacement. Misplacement can occur at either category or page level. This can include advertising appearing in clear inappropriate context or, with reference to individual advertiser policy, for example an alcohol client’s advertising appearing on websites targeting under 18 year olds.
Dentsu Programmatic are verified as following the Digital Trading Standards Group’s Good Practice Principles, which are endorsed by the UK’s Joint Industry Committee for Web Standards, known as JICWEBS. Dentsu Programmatic also works with the City of London’s Police on Operation Creative, an initiative to block copyright infringing websites.
Scope Statement:
This Brand Safety Policy applies to all ad placements made by Dentsu Programmatic across all media including Display, Mobile, and VOD. As a key preventative measure, Dentsu Programmatic utilises an inclusion list to positively target brand safe contexts at the pre-bid stage. In addition to this Dentsu Programmatic utilises native and third party pre- bid technology solutions to ensure brand safety. Dentsu Programmatic considers all below inappropriate content and blocks in all campaigns:
*Adult Content
*Hate Content
*Copyright Infringement
*Extreme Violence
*Gambling content
*Drug and Alcohol Content
*Illegal Activities
*Religious Content
*File Sharing Sites
*Dating Sites
*Political Sites
*Unmoderated Forums and Blogs
3rd Party Content Verification Tools
At the client’s request Dentsu Programmatic uses 3rd party tools to block and report on inappropriate content. This can be in addition to, or instead of, our standard approach to verification. In these instances:
Pre and post-Bid blocking is defined on a per advertiser basis;
Reporting is offered to track and highlight all domains advertising has run across post bid;
Regular spot check on post bid reporting is used to manage sites that change content type (these are blocked and flagged).
Exclusion lists
In addition to our default content verification, at the client request, Dentsu Programmatic will implement a bespoke exclusion list across to programmatically traded campaigns. This is in conjunction with other verification tools we use as a standardised form of protection.
Exclusion lists
Exclusion lists are constructed from top level domains;
Beyond this bespoke exclusion list are available and are based on a specific client’s requirements;
The exclusion list is applied to all activity;
At the client’s request Dentsu Programmatic uses pre-bid solutions in conjunction with general inclusion lists.
Process
At Dentsu Programmatic we understand that to remain effective brand safety approaches need to be regularly assessed and updated if necessary. We do this via:
On-going Maintenance
We regularly update exclusion lists across all DSPs. This is performed by Trading Team CV Specialist;
Campaign Specific Planning
Planning Team identify specific client requirements that need to be addressed for a campaign;
Traders then adjust the exclusion list and pre-bid tools accordingly and seek approval from the head of trading before pushing the activity live.
Take Down Policy
Dentsu Programmatic has strong preventative measures to minimise ad misplacement but also performs spot checks. If an ad falls outside of the appropriate schedule, Dentsu Programmatic will use its best endeavours to remove the ad from the relevant platform as soon as possible having regard to the relevant media booking terms and conditions as regards timing. Dentsu Programmatic has the ability on all the DSP’s to remove URLs from the exclusion list and add them to the exclusion list.
The contractual consequences of not taking down an ad in accordance with our Take Down Policy are evaluated on a case by case basis, with reference to the booking terms agreed with between Dentsu Programmatic and the relevant media owner.
Effective April 1st 2022 to October 6th 2022
DownloadTable of Contents
Dentsu Programmatic UK: Brand Safety Policy
Purpose Statement:
Dentsu Programmatic UK Policy:
Dentsu Programmatic uses appropriate schedules (inclusion lists) and inappropriate schedules (exclusion lists) to minimise the risk of ad misplacement and mitigate fraud. It works with technology and content verification partners to further mitigate risk.
Overview
Dentsu Programmatic established this document to detail our process for delivering safe brand advertising campaigns for clients. All reasonable endeavours will be applied to minimise the risk of ad misplacement on all inventory.
Context
Dentsu Programmatic has a responsibility to clients to minimise ad misplacement. Misplacement can occur at either category or page level. This can include advertising appearing in clear inappropriate context or, with reference to individual advertiser policy, for example an alcohol client’s advertising appearing on websites targeting under 18 year olds.
Dentsu Programmatic are verified as following the Digital Trading Standards Group’s Good Practice Principles, which are endorsed by the UK’s Joint Industry Committee for Web Standards, known as JICWEBS. Dentsu Programmatic also works with the City of London’s Police on Operation Creative, an initiative to block copyright infringing websites.
Scope Statement:
This Brand Safety Policy applies to all ad placements made by Dentsu Programmatic across all media including Display, Mobile, and VOD. As a key preventative measure, Dentsu Programmatic utilises an inclusion list to positively target brand safe contexts at the pre-bid stage. In addition to this Dentsu Programmatic utilises native and third party pre- bid technology solutions to ensure brand safety. Dentsu Programmatic considers all below inappropriate content and blocks in all campaigns:
*Adult Content
*Hate Content
*Copyright Infringement
*Extreme Violence
*Gambling content
*Drug and Alcohol Content
*Illegal Activities
*Religious Content
*File Sharing Sites
*Dating Sites
*Political Sites
*Unmoderated Forums and Blogs
3rd Party Content Verification Tools
At the client’s request Dentsu Programmatic uses 3rd party tools to block and report on inappropriate content. This can be in addition to, or instead of, our standard approach to verification. In these instances:
Pre and post-Bid blocking is defined on a per advertiser basis;
Reporting is offered to track and highlight all domains advertising has run across post bid;
Regular spot check on post bid reporting is used to manage sites that change content type (these are blocked and flagged).
Exclusion lists
In addition to our default content verification, at the client request, Dentsu Programmatic will implement a bespoke exclusion list across to programmatically traded campaigns. This is in conjunction with other verification tools we use as a standardised form of protection.
Exclusion lists
Exclusion lists are constructed from top level domains;
Beyond this bespoke exclusion list are available and are based on a specific client’s requirements;
The exclusion list is applied to all activity;
At the client’s request Dentsu Programmatic uses pre-bid solutions in conjunction with general inclusion lists.
Process
At Dentsu Programmatic we understand that to remain effective brand safety approaches need to be regularly assessed and updated if necessary. We do this via:
On-going Maintenance
We regularly update exclusion lists across all DSPs. This is performed by Trading Team CV Specialist;
Campaign Specific Planning
Planning Team identify specific client requirements that need to be addressed for a campaign;
Traders then adjust the exclusion list and pre-bid tools accordingly and seek approval from the head of trading before pushing the activity live.
Take Down Policy
Dentsu Programmatic has strong preventative measures to minimise ad misplacement but also performs spot checks. If an ad falls outside of the appropriate schedule, Dentsu Programmatic will use its best endeavours to remove the ad from the relevant platform as soon as possible having regard to the relevant media booking terms and conditions as regards timing. Dentsu Programmatic has the ability on all the DSP’s to remove URLs from the exclusion list and add them to the exclusion list.
The contractual consequences of not taking down an ad in accordance with our Take Down Policy are evaluated on a case by case basis, with reference to the booking terms agreed with between Dentsu Programmatic and the relevant media owner.